news about online marketing

The Importance of a Digital Marketing Strategy in Today’s World According to a smart insights report, 67% of marketers were not utilizing digital channels in 2012. That number has shrunk to just 44% in 2016, which is quite commendable. This shows that marketers are realizing the significance of digital marketing and taking steps to tap into its huge potential. However, the bad news is that most of these digital companies market without a strategy. The Smart Insights report indicates that only 35% of digital marketers have a digital marketing plan integrated into their overall marketing strategy. Another 18% have digital marketing strategies, but they exist separately – they aren’t part of the overall marketing strategy. The remaining 47% have no digital marketing strategy at all. Why you need a digital marketing strategy A digital marketing strategy helps in many ways for example: A strategy gives you direction Many companies without a digital marketing strategy lack ...

  Digital Marketing trends to power ahead in 2023 Digital Marketing trends to power ahead in 2023 By India Today Web desk :  Digital marketing has come a long way in the last decade. Taking shape after the development of computing and business intelligence systems, digital marketing has transformed how brands tell stories and talk to their audiences. It is central to almost every brand’s marketing mix and media plans. Over the past two decades, starting with basic database marketing and display ads, digital marketing tactics have constantly evolved to keep pace with the overall digitization that is pervading our lives. Professionals in the field must build in-demand skills and stay abreast of trends to leverage the domain’s many lucrative career opportunities.   Among the various things that are shaping up in digital marketing, the following are likely to stand out in 2023:   1. ALL TALENT, INCLUDING CREATIVE, NEEDS TO BE DATA-DRIVEN Since brands engage w...